CPG and FMCG marketers are rapidly adopting digital marketing strategies to drive in store sales.
That being said, the ecosystem and best practices for the measurement of and deployment strategy of said campaigns are incredibly fragmented and finding the right mix or place to start can be daunting for those looking to take the leap.
Here’s a list of killer resources for those that want a better understanding of getting off on the right foot!
CPG Digital Marketing Articles:
CPG Whitepapers and Case Studies: