CPG Digital Marketing Status

They did WHAT? 11 resources for getting started in digital marketing for the CPG and FMCG industries!

CPG and FMCG marketers are rapidly adopting digital marketing strategies to drive in store sales.

That being said, the ecosystem and best practices for the measurement of and deployment strategy of said campaigns are incredibly fragmented and finding the right mix or place to start can be daunting for those looking to take the leap.

Here’s a list of killer resources for those that want a better understanding of getting off on the right foot!

CPG Digital Marketing Articles:

http://digital-stats.blogspot.com/2012/06/fmcg-brands-in-us-can-expect-return-of.html

http://www.adweek.com/news/television/new-ad-net-registers-consumers-97663

http://www.mobilemarketer.com/cms/news/content/16367.html

http://www.shopify.com/blog/13151013-25-retail-blogs-every-small-business-entrepreneur-should-be-reading#axzz2xOhFibJk

CPG Whitepapers and Case Studies:

http://specificmedia.com/insights/research/

http://info.catalinamarketing.com/files/133/Pivotal-Point-Consumer.pdf

http://ssl.gstatic.com/think/docs/zmot-consumer-electronics_research-studies.pdf

https://www.inmar.com/Communications/Pages/2013%20Inmar%20Coupon%20Trends.pdf

http://www.catalinamarketing.com/insights/studies/

http://info.mediamath.com/rs/mediamathinc/images/mediamath-cpg-whitepaper.pdf

http://info.ncsolutions.com/acton/attachment/3145/f-0030/1/-/-/-/-/Clicks%20Don%27t%20Equal%20Cash.pdf